Hyper-local e-commerce company magicpin has forayed into fast trade for meals supply with the release of its magicNow emblem that can paintings for over 2,000 meals manufacturers and 1,000 traders to begin with, the corporate mentioned on Tuesday.

In contrast to different fast trade gamers, magicpin is not going to function by the use of darkish retail outlets for meals supply, the corporate mentioned in a remark.

“magicNOW is to offer rapid meals supply inside of a 1.5 km to two km radius to take care of freshness and delicacies integrity, and will probably be to begin with introduced in Bangalore, Hyderabad, Mumbai, Chennai, Delhi-NCR, and Pune,” magicpin mentioned.

MagicNOW will leverage the provider of magicpin’s logistic aggregator vertical — Speed.

Beneath Speed, magicpin acts as an aggregator of its 3rd birthday party logistics companions reminiscent of Shadowfax, Dunzo, Rapido, Porter, OLA, Zypp and so on for the availability backend, consolidating all 3PL services and products below one umbrella for manufacturers and its dealers.

Magicpin is lately providing Speed to more than one manufacturers together with KFC, Burger King, IGP gifting and so on.

“Our challenge with magicNOW is to just ship recent meals ready via the eating places and now not function by the use of any darkish retail outlets, therefore to take care of freshness and delicacies integrity, provider is devoted most effective to meals supply and can function most effective inside of a 1.5km-2km radius of the patron for quarter-hour fast supply,” magicpin co-founder and CEO, Anshoo Sharma mentioned.

MagicNow has already concluded a four-week pilot programme between November 14-December 15, all through which it registered round 75,000 meals deliveries in Delhi-NCR and Bangalore in make a selection localities.

“magicNOW will ship from over 2,000 manufacturers like Chaayos, Faasos, Wendy’s, Burger King, McDonald’s, Tacobell, Barista and greater than 1,000 non branded native eating places,” the remark mentioned.