LAFAYETTE, Ind. (WLFI) — Lafayette Parks and Recreation is taking a new approach when it comes to connecting with the community.
“It was a way to raise morale internally, but to try to give the public something positive and fun during a scary time,” Lafayette Parks and Recreation Marketing Manager, Samantha Haville, told News 18.
Haville has not only used the account to raise morale but promote safe activities as well.
“Our parks are open,” Explained Haville. “We wanted to encourage people to safely get outdoors and enjoy some fresh air and sunshine.”
Haville says the TikTok account has also served as a hiring tool for the department.
“Some of our returning lifeguards danced to a trending song and we kind of put out a call [for lifeguards],” Haville says the message was well received. “Immediately following we received tons of applications.”
Back in July, the department posted a video to Living on a Prayer.
“Jon Bon Jovi himself actually shared our video on his Instagram,” Haville told us.
Haville has no plans on stopping the videos any time soon. She told News 18, “It seems to be something positive and something to look forward to. I think we’re going to keep going and see where it takes us.”
Click here if you’d like to view the team’s TikTok videos.