Why Video Quality is King
Today, consumers have gained ascendancy over producers, and this is the reason why producers are find ways to cultivate their relationship to their customers in order to please them. So now producers are all out in their efforts to bring customer satisfaction the best way they can and make sure that they are benefits in more ways than one. When you say the consumer is king, it is not a one sided thing because on the other side are the producers who are looking at it from the consumer’s point of view of what constitutes great products and services.
We now live in a world where consumers’ prerequisites have reached the level where even a mere cup of coffee handed over by a provider must match with how a consumer on the go drinks his coffee. In another sense, if you offer coffee in a cup with a small opening for straw or what have you, not everyone is pleased and some may even be aggrieved and wrongs if this type of cup would cause spills.
In the marketing world, information dissemination is something very important. It is, as you might have known, an accepted fact that content is king. It is not only having instant information or entertainment, but people also want to be satisfied or enlightened with what they read or what they watch. Producers of information of entertainment must realize that it is not merely in having something to present to our viewers but customers today want to get value out of what they read or what they watch. And here comes the difference between video quantity and video quality.
It is not enough to simply produce as many videos as you can (video quantity) but rather the kind of video that you provide (video quality). Having a video with great content is something that your consumers will want to see. While articles and other information that can be read can give much information to a reader, these usually cannot give that much emotions as what videos can give to a watcher.
So in marketing today, video is now king and not just any video but that which contains the proper value. Today, around ninety six percent of consumers say that videos have them make their buying decisions and this happens if the content via videos give consumers an instantaneous content comprehension and awareness. Very many people say that when they watch an interesting video, it leaves them with a positive impact of the brand.
Successful selling is about building an emotional connection toward your prospective clients.
More information: her explanation