The web is the purest form of marketing I know. You cannot find another medium that works so quickly when you make a change to your sales approach.
Amateurs on the web do not know how to close a sale. When the customer is ready to buy you must close the deal otherwise you will lose the sale. It is an old old axiom of selling.
I do not expect to rise in your estimation when I say this, but I’m one of the world’s experts at getting junk mail to work. Ok, ok, I know it never works on you. But if you had one of my direct mail shots you would never ever realise that it had gone out to 40,000 other people.
I used to live off returns of 2% response rate and a 30% conversion of enquiries. In plain English, if I sent out 1,000 mailings, … Read More