Daily Archives: March 20, 2019

Effective Property Advertising Includes an Informative and Relevant Email Signature!

I always consider an email signature as a virtual business card, and one of the key components of my rental advertising.

Think about it, a potential renter has contacted several, if not dozens of vacation rentals about their property. They get an email back from you and they probably don’t remember your property specifically. Your signature is a wonderful opportunity for you to convey information to them that is useful, information packed, and benefit oriented. You want to seize the opportunity to reinforce the top 1-2 key selling points of your property, provide a link to your web site, and inform them of any upcoming specials if applicable.

Here’s a list of my recommended content for Your Email Signature:

• Your Name

• A One Sentence Benefit Statement

• Property Name (that links to your web site address)

• Phone Number

• Optional: Special offer

• Optional: Physical Address or link to Map (Many property owners don’t provide this until the property is confirmed, but many do, so it’s a consideration).

Example:

~~ Beth Miller

“Enjoy Ski-In Access at Copper Mountain, Complete with All the Top Resort Amenities!”

Copper Mountain Chalet, 303-697-8888

Take advantage of our off-season rates through October 31st!

Here’s some additional tips: 1. Keep your email signature short and sweet. By providing this information “at a glance” you’re also acknowledging that people tend to skim email, and many access it from their smartphones, so you don’t want to make it hard to wade through your email to find your web address!

2. Pictures can come through as attachments, or not translate well to mobile phones depending on how they’re set up. I recommend text only email signatures, and keeping it simple and benefit oriented.

3. I highly recommend a dedicated email address for your rental property that …

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Thailand Vacation

If you are scheduling your vacation, you want to consider Thailand. Thailand has turn into just one of the most cherished travel places in the world. It has a lot of forms of landscape on offer. The mountainous regions of the north, the plains in the central, eastern and northeast place, and with southern Thailand offer some of the most interesting seashores and islands on the world. Thailand’s infrastructure is just one of the most modern in the region. Transportation, banking, and telecommunications are all exceptional and it can make Thailand’s remotest regions practical and quick to check out. Thailand’s nightlife is legendary and a main attraction for site visitors and its dining places and bars support full an irresistible bundle with some of the most effective cuisine and entertainment offered. The numerous galleries and museums housing treasures of bygone ages offer site visitors a real visual delight.

Thailand’s local climate is tropical, substantial in temperature and humidity, and dominated by monsoons. April and May are the best months. June sees the beginning of the South West Monsoon, which proceeds intermittently until the stop of October. From November to the stop of February the local climate is far better, with a cooling North East breeze and a reduction in the humidity amount. This is also the most important tourist time, and the most effective time to check out Thailand. The north and north-east are usually cooler than Bangkok in wintertime, and hotter in summer time. Yearly rainfall is about 1520 mm in the northern, western, and central regions, about 2540 mm or a lot more on the Thai portion of the Malay Peninsula, and about 1270 mm or significantly less on the Khorat Plateau.…

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