The answer to the question ‘how travel is reshaping the fashion industry’ is simple!
When an Asian tourist of a high socioeconomic status goes to the US and shops fashion accessories; they bring the international market with them. When they catch the attention of the top fashion brands, they cater their needs by those brands. These same brands, having seen the effect of the increase in tourism, have started creating unique marketing campaigns that provide their international buyers. They would provide people with special deals, personal shoppers or even a language translator to help the market grow in their country. So in this article, we are going to talk about this topic in detail!
Travel Industry and Social Media is Changing the Fashion Industry:
Nowadays, being able to reach your target audience through the internet is more important than anything else!
If a brand fails to do that, see a major decline in sales. It could be through social media and digital marketing or e-commerce, but the new revolution of the fashion industry is how internet-famous your brand is. Models, makeup artists, producers, and stylists are hired more for their influence in the social media than their talents. The more followers on Instagram or Twitter, the more your brand would sell. That is the new formula that is reshaping the fashion industry.
Brands that still stick to the traditional marketing style have been losing their relevance in the industry and their sales. Three out of four buyers are inclined to buy a brand’s products after seeing it or hearing about it, online. Social media is transforming the fashion industry because now people want to experience firsthand what they buy through Snapchats or Tweets online. If a consumer does not find their desired brand online, they move on to the next …